Key Questions to Ask When Choosing a Real Estate Brokerage
February 28, 2024

Key Questions to Ask When Choosing a Real Estate Brokerage

Embarking on a career in real estate is an exciting venture, and choosing the right brokerage is a pivotal decision that can shape the trajectory of your success. With many real estate brokerages in the Greater Sacramento Region to consider, it’s essential to ask the right questions to ensure a seamless fit with your professional goals and aspirations. In this blog post, we’ll explore the critical questions to consider when selecting a real estate brokerage like Lyon Real Estate, providing you with a solid foundation for a flourishing career in the dynamic world of real estate.

What is the brokerage’s reputation in the market?

Reputation speaks volumes in the real estate industry. Research the brokerage’s reputation by seeking reviews, testimonials, and feedback from current or former agents. A reputable brokerage will likely offer a positive and supportive environment for its agents.

Lyon Real Estate is the leading independent real estate brokerage company in Greater Sacramento, as awarded by the Sacramento Business Journal, and has served our community for over 75 years. Most recently, Lyon was voted Sacramento’s Favorite Real Estate Company, as awarded by the Sacramento Bee.

What training and mentorship programs are available?

A robust training and mentorship program can significantly impact your success as a real estate agent. Inquire about the brokerage’s onboarding process, ongoing training initiatives, and the availability of mentorship programs. A brokerage invested in the growth of its agents is often a wise choice.

With Lyon Launch, Lyon’s award-winning mentorship program, and our extensive training and support, we are proud to offer continuous support to all of our real estate agents – both for our brand-new-to-the-business agents as well as for our agents who have been here for decades.

What technology and marketing tools are provided?

Real estate is increasingly tech-driven, and access to cutting-edge tools can give you a competitive edge. Ask about the brokerage’s technology stack, including customer relationship management (CRM) systems, marketing resources, and online platforms. A brokerage that embraces technology can enhance your efficiency and effectiveness.

What is the commission structure?

Understand the commission structure offered by the brokerage. Different brokerages have varying commission splits, and some may offer additional bonuses or incentives. Evaluate how the commission structure aligns with your income goals and the level of support the brokerage provides.

How is the office culture and team dynamic?

The culture of a real estate brokerage plays a crucial role in your job satisfaction and success. Inquire about the office culture, team collaboration, and social events or networking opportunities. A positive and supportive environment can contribute to a more enjoyable and rewarding career.

What is the brokerage’s niche or specialization?

Some brokerages specialize in certain types of real estate, such as residential, commercial, luxury, or niche markets. Consider whether the brokerage’s specialization aligns with your interests and expertise. A brokerage with a focus on your preferred market can provide more targeted support.

How does the brokerage generate leads?

Lead generation is a vital aspect of a real estate agent’s success. Ask the brokerage about its lead generation strategies and whether they provide leads to their agents. Understanding how leads are generated can give you insights into the potential for business growth.

What ongoing support and resources are available?

Beyond initial training, assess the ongoing support and resources provided by the brokerage. This includes administrative assistance, marketing support, and access to professional development opportunities. A brokerage that invests in your long-term success is invaluable.

How is the brokerage involved in the community? 

A brokerage that actively participates in community initiatives and events demonstrates a commitment to social responsibility. Inquire about the brokerage’s involvement in local charities, sponsorships, or community outreach programs. Being part of a brokerage with a strong community presence can not only enhance your professional reputation but also contribute to a sense of fulfillment in your real estate career.

With the Lyon Cares Foundation, Lyon has donated over $1.3 million to local nonprofits since 2015. We also host an annual Community Service Day, an annual Coat Drive, and multiple in-office charitable events.

Selecting the right real estate brokerage is a pivotal step toward a thriving career in the industry. By asking these essential questions and thoroughly evaluating your options, you can find a brokerage that aligns with your values, goals, and professional aspirations. Remember, the right brokerage is not just a workplace; it’s a strategic partner in your journey to becoming a successful and accomplished real estate professional.

Interested in chatting with our Director of Career Development about a career in real estate? Click here to connect and schedule a call today!


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